Multiple Choice
In the context of the business buying process, what is a perceived difference between a buyer's desired state of being and actual state of being called?
A) an evaluative criteria
B) a dissatisfaction motivator
C) a negative discrepancy
D) a needs gap
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q86: Which step in the selling process typically
Q87: What should the buyer do once he
Q88: Suppose that you are a salesperson making
Q89: With respect to buying teams, what is
Q90: Libby is a salesperson making a sales
Q92: On a recent sales visit, Carol's buyer
Q93: In a buying team, an individual who
Q94: The most common type of buying decision
Q95: With respect to communication styles, what is
Q96: According to the textbook, how is the