Of the Many Techniques Advertisers Use to Persuade Customers to Purchase

Multiple Choice

Of the many techniques advertisers use to persuade customers to purchase goods, which is the most effective?

A) Appeal to sentiments-accentuating affection, love, belongingness, community, patriotism, and other values that may be conferred upon the consumer by acquisition of the product
B) Price advertising-appealing to the financial concerns of consumers
C) "You" or status advertising-suggesting the product is offered out of concern for you and will provide heightened prestige to those who acquire it (the product)
D) Green advertising-appealing to the environmental concerns of consumers