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Identify the Fallacy in Douglas and Isherwood's Theory of Consumption

Question 8

Multiple Choice

Identify the fallacy in Douglas and Isherwood's theory of consumption matching?


A) We always strive to maximize our wealth.
B) We always aim to maintain the consumption of those just below us in status.
C) We nearly always attempt to match those just above us in status.
D) We desire to simplify and reduce the complexity of our material lives.

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