According to the Textbook, Which of the Following Best Summarizes

Multiple Choice

According to the textbook, which of the following best summarizes what a salesperson should do when preparing and using printed materials and visual sales aids?

A) Keep printed materials and visuals simple, use graphics and charts rather than tables of numbers, follow a consistent format,
B) Read the presentation directly from the visual to help the buyer better understand the information that is being communicated.
C) Put as much information in them as possible, as the printed materials will be left behind to continue selling.
D) Always use full colour for visual materials, as most people find black and white uninteresting and difficult to read.