When Faced with a Challenging Group Sales Dialogue, Which Tactic

Multiple Choice

When faced with a challenging group sales dialogue, which tactic should a salesperson employ with respect to communications?

A) value each group member's opinion and use diplomacy to avoid getting caught in disagreements between members
B) determine who the most powerful decision maker within the group is and then focus the majority of selling communications on him or her
C) let group dynamics determine how communications flow between members and do not argue with any group member who appears to have significant influence on the buying decision
D) to ensure an atmosphere of openness, encourage each group member to express an opinion at each stage in the presentation