Multiple Choice
According to the textbook, what is the term for the use of statistics, testimonials, or case histories to support product claims?
A) proof providers
B) tertiary evidence
C) secondary research facts
D) selling persuasion
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q7: The sales presentation takes place prior to
Q17: A series of positive response-checks indicates that
Q76: When following the SPES Sequence, the third
Q77: In discussing a planned sales dialogue, Ruby
Q78: In discussing a planned sales dialogue, Ivan
Q80: When faced with a challenging group sales
Q82: The key aspects of voice characteristics are
Q83: The use of statistics, testimonials, or case
Q84: When faced with a challenging group sales
Q86: What should a salesperson know about the