In a Discussion About Sales Resistance with Her Sales Manager

Multiple Choice

In a discussion about sales resistance with her sales manager, Morgan has determined that some of her prospects object because they lack information on the new product. Which strategy should she use to address this problem?

A) continually work to add value by providing useful information
B) ask questions using the ADAPT or SPIN models to verify the prospect's interests
C) show evidence that sparks the prospect's interest
D) make a sales presentation that clearly communicates a better solution to the buyer's problem