How Should a Salesperson View a Buyer's Statement of "The

Multiple Choice

How should a salesperson view a buyer's statement of "The price is higher than I thought it would be"?

A) as a buying signal indicating a moderate level of interest
B) as a red light statement indicating a buyer objection that needs to be addressed
C) as a yellow light suggesting that caution is warranted regarding this issue
D) as an indication that there has not been enough discussion regarding all of the features of the product