Rhyanna Is Attempting to Classify a New Account

Multiple Choice

Rhyanna is attempting to classify a new account. She believes the account could be very profitable, but her company is in a relatively weak competitive position. What should Rhyanna's selling effort strategy be?

A) assign the account to a telemarketer until a breakthrough is made
B) make a significant investment in the selling effort in an attempt to strengthen her competitive position
C) allocate a small portion of her time to the account until her competitive position improves
D) avoid calling on the account until her competitive position improves