Which of the Following Best Describes the Relationship Between Sales

Multiple Choice

Which of the following best describes the relationship between sales strategy and corporate strategic decisions?

A) Strategic decisions made at the corporate level should be consistent with sales strategy decisions.
B) Sales strategy decision making should be consistent with strategic decisions made at the corporate level.
C) Once the front-line sales managers develop their sales strategy, the organization can then determine its overall operational strategy.
D) Generally, sales managers determine sales strategy without consideration of corporate-level strategies.