According to the Textbook, What Is the Major Purpose of a Sales

Multiple Choice

According to the textbook, what is the major purpose of a sales strategy?

A) to develop a specific approach for selling to individual accounts within a target market
B) to plan the sales message that must be delivered to different customer groups to achieve sales objectives
C) to determine the extent and type of relationships that need to be developed with customer groups to achieve sales objectives
D) to match selling strategies with relationship strategies for maximum effectiveness and efficiency