According to the Textbook, Why Is a Sales Strategy Important

Multiple Choice

According to the textbook, why is a sales strategy important?

A) The extent and type of relationships that must be developed with customer groups to achieve sales objectives depend upon it.
B) The sales message that must be delivered to different customer groups to achieve sales objectives depends on it.
C) It has a major influence on firm sales and profit performance, as well as other sales management decisions such as recruitment, selection, training, and compensation.
D) It matches selling strategies with relationship strategies for maximum effectiveness and efficiency.