Question 1

Briefly explain/describe the three types of convergence and provide examples to support your point of view.

Accepted Answer

The answer of Briefly explain/describe the three types of convergence...

Question 2

What activity provides information about the processes, issues, events, and other developments in society?

Accepted Answer

A)  Surveillance 
B)  Correlation 
C)  Cultural transmission 
D)  Convergence

Question 3

How has convergence with respect to the portability of the cell phone transformed communication behavior since the era of the landline?

Accepted Answer

The answer of How has convergence with respect to the...

Question 4

Many newspaper journalists are now expected to write stories and shoot videos. What broader convergence issue does this demonstrate?

Accepted Answer

A)  Communications professionals are working for larger companies than in the past. 
B)  Communications professionals have multiple job roles today. 
C)  Communications professionals do not have to worry about digital media. 
D)  Communications professionals are getting paid more for their work than in the past.

Question 5

What is one benefit of time shifting?

Accepted Answer

A)  Corporations have more control over copyrighted content. 
B)  Advertisers find it easier to market to niche audiences. 
C)  Consumers can record something so it can be watched anytime. 
D)  Journalists can quickly communicate with readers.

Question 6

Who is the most subscribed user on YouTube?

Accepted Answer

A)  HolaSoyGerman 
B)  Justin Bieber 
C)  PewDiePie 
D)  Dude Perfect

Question 7

What phenomenon is demonstrated when a show that is produced in the United States (NCIS, for example) becomes wildly popular in another country?

Accepted Answer

A)  Technological convergence 
B)  Economic convergence 
C)  Interpersonal convergence 
D)  Cultural convergence

Question 8

Explain how digital media are radically changing the organization and substance of the traditional mass communication model that enabled companies to control content creation and distribution channels.

Accepted Answer

The answer of Explain how digital media are radically changing...

Question 9

Imagine that over the holiday, you've decided to read three novels. Briefly discuss the advantages and disadvantages of reading the novels using Kindle or the Sony Reader.

Accepted Answer

The answer of Imagine that over the holiday, you've decided...

Question 10

Why is viral marketing an efficient way of promoting products?

Accepted Answer

A)  It secretly targets Internet users based on cookies. 
B)  It involves traditional approaches to advertising. 
C)  It appeals to people's emotions. 
D)  It involves people discussing products for free.

Question 11

How does product placement in film and television demonstrate the principles of convergence?

Accepted Answer

A)  Viewers participate in the creation of innovative programming. 
B)  Viewers are exposed to a limited range of viewpoints. 
C)  Viewers are exposed to only those items that pay the most to the producer. 
D)  Viewers see a mix of normal programming and advertising content.

Question 12

What important trend do wikis and mash-ups, such as President Trump playing an accordion, demonstrate?

Accepted Answer

A)  The audience's limited participation in media 
B)  The development of narrowcasting 
C)  The audience's growing participation in media 
D)  The telephone industry's decline

Question 13

The phrase "produsers" combines which two words?

Accepted Answer

A)  Proactive; amusers 
B)  Prospective; users 
C)  Professional; diffusers 
D)  Producers; users

Question 14

What is a primary characteristic of interpersonal communication?

Accepted Answer

A)  It is usually interactive or flows at least two ways. 
B)  It is one-to-many. 
C)  It tends to be anonymous. 
D)  It cannot take place through a medium or communication channel.

Question 15

A significant area of convergence is the space produced by the melding of the television and the personal computer. Related to this, how is television different today compared to when it was first developed?

Accepted Answer

A)  Television has a limited range of programming and focuses on narrowcasting. 
B)  Television is interactive and allows viewers to participate in shows by voting. 
C)  Television allows viewers to send printed communication messages to their friends. 
D)  Television can show millions of colors and not just black and white.

Question 16

What is a potentially dangerous result of audience fragmentation?

Accepted Answer

A)  Audience members now have more prosocial power than they did before convergence. 
B)  Audience members choose to receive only the news and information that reinforce their beliefs and values. 
C)  Audience members have a hard time making decisions because they are exposed to so many diverse viewpoints. 
D)  Audience members have short attention spans and need media items that are short and quick.

Question 17

Which of the following statements about the Netflix hacking episode that occurred in 2016 is correct?

Accepted Answer

A)  The hackers responsible for this breach are known as the darkwebmaster. 
B)  Episodes of the Netflix series House of Cards were hacked and leaked before their scheduled release date. 
C)  Even if they operate overseas, the hackers will likely be brought to justice because of recent advances in the international prosecution of cybercrimes. 
D)  The hack reminds us of how connected we are and how even one weak link in our online network can affect a multiplicity of people and companies.

Question 18

Select the statement that best describes how cookies work.

Accepted Answer

A)  Cookies recognize a person's Internet behaviors and provide custom content based on those patterns. 
B)  Cookies follow a person's visits to social media sites and report illegal activity. 
C)  Cookies are attached to cable modems and slow down Internet speeds if a person uses too much data. 
D)  Cookies are based on a person's viewing habits and report who is watching what for the purpose of gathering ratings information.

Question 19

__________ media such as newspapers or magazines do not require the audience to assemble at any given time.

Accepted Answer

A)  Asynchronous 
B)  Free 
C)  Advertising 
D)  Synchronous

Question 20

How do "centralized" media organizations operate?

Accepted Answer

A)  They specialize in one aspect of media production and distribution. 
B)  They seek special government subsidies to produce and distribute content. 
C)  They control all aspects of media production and distribution. 
D)  They encourage regular Internet users to contribute content.

Exam 1: Mass Communication and Its Digital Transformation