Traditionally Marketers Have Tried to Break Down Total Markets into Relevant

Multiple Choice

Traditionally marketers have tried to break down total markets into relevant groups for their marketing efforts, but the recent trend for strategic communicators is to start with individual customers and try to group them into like-behaving units. The traditional process is known as __________ and the new process is known as ________________.

A) aggregation, positioning
B) segmentation, aggregation
C) aggregation, segmentation
D) positioning, segmentation
E) database marketing, target marketing