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Using a Field Salesforce to Perform Sales-Generating Activities and a Telemarketing

Question 117

Multiple Choice

Using a field salesforce to perform sales-generating activities and a telemarketing salesforce to perform account servicing activities is an example of


A) specialization by product.
B) specialization by geographic area.
C) specialization by function.
D) specialization by market.
E) specialization by strategic accounts.

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