Which of the Following Is One of the Steps in Corporate

Multiple Choice

Which of the following is one of the steps in corporate strategy development?

A) Developing a marketing mix to serve a target market.
B) The development of an account management strategy.
C) Developing a corporate strategy for each of the SBUs.
D) Determining the amount to spend on the personal selling function.
E) Analyzing the corporate situation to identify potential opportunities and threats.