Which of the Following Marketing Mix Situations Would Not Indicate

Multiple Choice

Which of the following marketing mix situations would not indicate that an emphasis in personal selling would be appropriate?

A) The channel system is relatively short and direct to the end users.
B) The final price is negotiated between the buyer and seller.
C) The product is complex and requires customer application assistance.
D) The product needs to be "pulled" through the channel of distribution.
E) The selling price or quantity purchased allows an adequate margin to support the selling expenses.