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Which of the Following Represents the Correct Sequence of Forecasting

Question 12

Multiple Choice

Which of the following represents the correct sequence of forecasting using a "top-down" approach to forecasting?


A) Forecast of general economic and business conditions for the country as a whole --> market potential for relevant industry --> sales potential for company as a percentage of industry sales --> company sales forecast --> sales managers' forecasts
B) Forecast of general economic and business conditions for the country as a whole --> sales potential for company as a percentage of industry sales --> market potential for relevant industry --> company sales forecast --> sales managers' forecasts
C) Market potential for relevant industry --> forecast of general economic and business conditions for the country as a whole --> --> sales potential for company as a percentage of industry sales --> company sales forecast --> sales managers' forecasts
D) Forecast of general economic and business conditions for the country as a whole --> market potential for relevant industry --> company sales forecast --> sales potential for company as a percentage of industry sales --> sales managers' forecasts
E) Forecast of general economic and business conditions for the country as a whole --> company sales forecast --> market potential for relevant industry --> sales potential for company as a percentage of industry sales --> sales managers' forecasts

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