Multiple Choice
Which of the following represents the correct sequence of forecasting using a "top-down" approach to forecasting?
A) Forecast of general economic and business conditions for the country as a whole --> market potential for relevant industry --> sales potential for company as a percentage of industry sales --> company sales forecast --> sales managers' forecasts
B) Forecast of general economic and business conditions for the country as a whole --> sales potential for company as a percentage of industry sales --> market potential for relevant industry --> company sales forecast --> sales managers' forecasts
C) Market potential for relevant industry --> forecast of general economic and business conditions for the country as a whole --> --> sales potential for company as a percentage of industry sales --> company sales forecast --> sales managers' forecasts
D) Forecast of general economic and business conditions for the country as a whole --> market potential for relevant industry --> company sales forecast --> sales potential for company as a percentage of industry sales --> sales managers' forecasts
E) Forecast of general economic and business conditions for the country as a whole --> company sales forecast --> market potential for relevant industry --> sales potential for company as a percentage of industry sales --> sales managers' forecasts
Correct Answer:

Verified
Correct Answer:
Verified
Q7: In the regression approach to developing sales
Q8: Every forecast should be defined in terms
Q9: The forecasting method that involves any procedure
Q10: Which of the following is not a
Q11: A weakness of the decomposition method of
Q13: Sales managers are typically most concerned with
Q14: Exponential smoothing provides more weight to recent
Q15: A weakness of the Delphi method of
Q16: The salesforce composite method involves various procedures
Q17: A strength of this forecasting method is