Question 1

Which one of the following statements is true? Events are considered part of the experience economy because ...

Accepted Answer

A)   They package services together as part of an overall experience
B)   They rely on excitement to satisfy the consumer
C)   They are 'experiences' that must be consumed live
D)   Customers only appreciate the value of them when reflecting back on the experience that they have had A

Question 2

What part of an event contract should be negotiated in order to manage cashflow issues?

Accepted Answer

A)   Cancellation clauses
B)   Payment terms
C)   Full details of costs and spends at the event venue
D)   Attrition clause
E)   Provision of personnel and security B

Question 3

Why is establishing event ownership fundamental to the legal aspects of event management?

Accepted Answer

A)   Because the event owner has responsibility for signing insurance documents
B)   Because the event owner has responsibility for recruiting sufficient staff to deliver the event
C)   Because the event owner has responsibility for the financial success of the event
D)   Because the event owner has the ultimate legal responsibility for all aspects of the event D

Question 4

Why is it important to design events that have a high level of attendee absorption?

Accepted Answer

A)   Because it increases attendee participation
B)   Because it reduces the need for event managers to direct the event
C)   Because it increases the likelihood that an attendee will book for the event again in the future
D)   Because it increases interaction between attendees

Question 5

The theme of an event is ...

Accepted Answer

A)   An expression of how the event relates to its external context
B)   A unifying concept or idea for an event
C)   Primarily expressed in the choices of colours for the event decor
D)   The title of the event

Question 6

Which of the following statements is not a benefit of ticketing for event managers?

Accepted Answer

A)   Revenue management
B)   Cost reduction
C)   Customer expectation management
D)   Crowd management
E)   Operational information

Question 7

Crowd management is concerned with moving a crowd effectively. What is crowd control?

Accepted Answer

A)   A set of rules for managing disruptive individuals within a crowd
B)   Procedures for using barriers and signage in crowded situations
C)   A description of the role of security staff at an event
D)   Steps taken once a crowd has begun to behave unexpectedly

Question 8

Which of these words does not describe one of the senses through which event attendees perceive the event experience?

Accepted Answer

A)   auditory
B)   olfactory
C)   tactile
D)   psychological
E)   gustatory

Exam 2: Event Operations, and Event Design and Production