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    Exam 5: External Environment: Macro, Industry, and Competitive Settings
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    How Does Mauborgne (2009) Describe the External Analysis of the Firm
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How Does Mauborgne (2009) Describe the External Analysis of the Firm

Question 10

Question 10

Multiple Choice

How does Mauborgne (2009) describe the external analysis of the firm?


A) A structuralist approach
B) A deconstructionist approach
C) A non-structural approach
D) A structural fallacy

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