Question 1

Patch was acquired by which company?

Accepted Answer

A)  Netscape 
B)  AOL 
C)  Earthlink 
D)  Netzero 
E)  None of the above

Question 2

ProPublica is a group that practices non-profit journalism.

Accepted Answer

A) True 
 B)False

Question 3

"Hyperlocal" covers news in a defined geographic region.

Accepted Answer

A) True 
 B)False

Question 4

What is a concern surrounding digital ad revenue

Accepted Answer

A)  numbers in terms of viewers. 
B)  amount of engagement. 
C)  both a. and b. 
D)  none of the above

Question 5

The term "legacy media" describes media products that:

Accepted Answer

A)  predate the Internet. 
B)  typically depend upon advertising income. 
C)  typically depend upon one-way messages to a heterogeneous audience. 
D)  all of the above.

Question 6

Patch is dedicated to what type of coverage?

Accepted Answer

A)  Sports 
B)  Entertainment 
C)  Hyper-local news 
D)  Investigative reporting 
E)  Politics

Question 7

In regard to a media consumer, engagement describes:

Accepted Answer

A)  the depth of involvement that a news customer has with a media product. 
B)  how much money a news customer spends for access to the news outlet. 
C)  a social section of the digital news site. 
D)  none of the above.

Question 8

Essay. Clay Shirky is quoted in chapter 5 as saying, "Society doesn't need newspapers. What we need is journalism." Do you agree or disagree? Why?

Accepted Answer

The answer of Essay. Clay Shirky is quoted in chapter...

Question 9

Which of the following is NOT a non-profit journalism organization?

Accepted Answer

A)  ProPublica 
B)  The Register Citizen 
C)  Aspen Journalism 
D)  MinnPost 
E)  Both A and B

Question 10

An editorial strategy of serving their audience as quickly and as locally as possible is called being a _______ organization.

Accepted Answer

A)  non-profit 
B)  current 
C)  legacy media 
D)  digital-first 
E)  transparent

Question 11

ProPublica has the main goal of turning local news coverage into facilitated community conversations.

Accepted Answer

A) True 
 B)False

Question 12

When Newsday first started a paywall…

Accepted Answer

A)  the Web traffic increased but ads decreased 
B)  the advertising increased but Web traffic decreased 
C)  both Web traffic and advertising increased 
D)  both Web traffic and advertising decreased 
E)  no changes emerged as a result of the paywall

Question 13

Engagement is the level of involvement that the viewer has with a media product.

Accepted Answer

A) True 
 B)False

Question 14

What are two benefits of going "Hyperlocal" news?

Accepted Answer

The answer of What are two benefits of going "Hyperlocal"...

Exam 5: From Disruption, New Models Emerge

Patch was acquired by which company?

ProPublica is a group that practices non-profit journalism.

"Hyperlocal" covers news in a defined geographic region.

What is a concern surrounding digital ad revenue

The term "legacy media" describes media products that:

Patch is dedicated to what type of coverage?

In regard to a media consumer, engagement describes:

Essay. Clay Shirky is quoted in chapter 5 as saying, "Society doesn't need newspapers. What we need is journalism." Do you agree or disagree? Why?

Which of the following is NOT a non-profit journalism organization?

An editorial strategy of serving their audience as quickly and as locally as possible is called being a _______ organization.

ProPublica has the main goal of turning local news coverage into facilitated community conversations.

When Newsday first started a paywall…

Engagement is the level of involvement that the viewer has with a media product.

What are two benefits of going "Hyperlocal" news?