Magazines Aggressively Encourage Subscribers to Renew Their Subscriptions

Multiple Choice

Magazines aggressively encourage subscribers to renew their subscriptions. Sometimes they send incentives to renew for one or more years just a few months after the original subscription begins. That's because a high percentage of subscribers do not renew their subscriptions once they expire, meaning this type of product/service has high _____.

A) customer share
B) customer churn
C) customer apathy
D) customer commitment
E) customer dissatisfaction