Multiple Choice
PRIZM is a technique that overlays geographic data with demographic and lifestyle data and provides companies with useful information about customers based on where they live. PRIZM is an example of a(n) _____.
A) geographic information system (GIS)
B) automatic interaction detection system (AID)
C) geographic positioning system (GPS)
D) satellite system
E) algorithmic system
Correct Answer:
Verified
Correct Answer:
Verified
Q2: _ is a truth-seeking function that gathers,
Q3: _ refers to electronically mining data warehouses
Q4: A geographic information system (GIS) is only
Q5: Discuss the reasons for and against using
Q6: Magazines aggressively encourage subscribers to renew their
Q7: A(n) _ is an Internet-like network that
Q8: Trends impacting business research does include expanding
Q9: _ means text can be translated from
Q10: What is the first step in the
Q11: An Atlanta-based researcher developed a questionnaire for