Question 1

Which one of the following does NOT describe sustainable development?

Accepted Answer

A)  Interested in local soil 
B)  Alternative energy sourcing 
C)  Respecting local culture 
D)  Urban planning for business districts D

Question 2

Which of the following is an activist consumer NOT likely to do?

Accepted Answer

A)  Buy biodegradable products 
B)  Use public transportation 
C)  Consume local food 
D)  Use disposable plates D

Question 3

Which concept is related to consumer loyalty?

Accepted Answer

A)  Repurchase intention 
B)  Willingness to buy less 
C)  Willingness to work for the company 
D)  Being satisfied with staff A

Question 4

In current literature provided in case study section, Ottman, Stafford and Hartman (2006) thought that green marketing must meet certain goals. Which of the following is one of the goals?

Accepted Answer

A)  Improved environmental quality and customer satisfaction 
B)  Make better revisit rate 
C)  Impress the customers 
D)  Educate the customers

Question 5

Hoteliers from which of these countries might have least awareness of environment protection and sustainability?

Accepted Answer

A)  Germany 
B)  Norway 
C)  Libya 
D)  Finland

Question 6

'They insist on the relation between the tourist and the tourism actors that consequently involves the providers of tourism experiences, hotel employees and local inhabitants.' What type of the tourist is corresponds to this concept?

Accepted Answer

A)  Ecotourists 
B)  Responsible tourists 
C)  Green tourists 
D)  Organic tourists

Question 7

How much ecotourism has accounted for all international travel expenditure?

Accepted Answer

A)  20-25% 
B)  45-47% 
C)  4-5% 
D)  12-13%

Question 8

In several case studies, a couple of factors are discussed in the literature regarding the attitude or perception of customers. Which one is NOT true?

Accepted Answer

A)  Socio-demographic traits 
B)  Product quality 
C)  Colour of the package 
D)  Price of the product

Question 9

Decision making is a complicated process. Which is NOT mentioned in the psychological influences towards product innovation and service delivery?

Accepted Answer

A)  Satisfaction and perception 
B)  Motivation and attitude 
C)  None of the above 
D)  Both A and B

Question 10

Which sector is considered as the most energy-consuming in tourism business?

Accepted Answer

A)  Restaurant 
B)  Hotels 
C)  Marketing groups 
D)  Travel agencies

Question 11

Which one represents the new market segment of responsible consumers?

Accepted Answer

A)  YOHO 
B)  HOYA 
C)  GREEN 
D)  LOHAS

Question 12

In what sector do consumers pay more attention on labelling and certification than any other industries?

Accepted Answer

A)  Fashion 
B)  Food 
C)  Tourism 
D)  Shoes

Question 13

In the case study in Chapter 11, what is the name of the new European green hotel network?

Accepted Answer

A)  Green Will 
B)  Go green 
C)  Green getter 
D)  Sleep Green

Question 14

In Chapter 11, we discussed the factors in the consumption model regarding responsible consumer behavior. Which of the following factors is NOT included?

Accepted Answer

A)  Person-related factors 
B)  Environmental factors 
C)  Spiritual factors 
D)  Psychological factors

Question 15

Cronin, Smith, Gleim, Ramirez and Martinez (2011) summarized three major green strategic domains, which one is NOT included?

Accepted Answer

A)  Green innovation 
B)  Green buildings 
C)  Green alliance 
D)  Greening the organization

Question 16

Which type of consumer is engaged in green hospitality?

Accepted Answer

A)  Positivist consumer 
B)  Activist consumer 
C)  Distant consumer 
D)  Aggressive consumer

Question 17

Which of the following is NOT in the model on responsible consumer purchasing behaviour?

Accepted Answer

A)  Personal well-being 
B)  Corporate benefits 
C)  Ecology 
D)  Ethics

Question 18

Which trait best describes the 'attitude' during the decision-making process?

Accepted Answer

A)  In a decision-making process, individuals tend to form an evaluative platform according to their perceptions of a particular product or service in relation to their perceptions of other products or services under purchase consideration 
B)  It is a psychological construct coinciding with individuals' needs and wants. 
C)  It is regarded as one of three determinants which have a direct impact on behavioural intention. 
D)  It is a mechanism which evaluates what other people think about the product.

Question 19

In the hospitality industry, it is important to present a good image to consumers. What is the positive image for a hotel?

Accepted Answer

A)  A good financial foundation internally 
B)  The hotel has a friendly working environment for its emplyees. 
C)  Both A and B 
D)  None of these

Question 20

Some customers require personalized service with a special requirement, such as intelligibility of the labels found on products. They support a return to reasonable agriculture, for instance, organic production, and are concerned about how products are manufactured. What type of these customers?

Accepted Answer

A)  Organic customers 
B)  LAHO customers 
C)  Informed customers 
D)  Chemical-free customers

Exam 11: Communicating Environmentally Sustainable Initiatives