When Evaluating Levels of Trust Between a Salesperson and the Customer

Multiple Choice

When evaluating levels of trust between a salesperson and the customer versus the manufacturer and the customer, Kennedy, Ferrell and LeClair found that he primary influences of customer satisfaction were, in order of importance:

A) product quality, caring, competence, low-pressure selling tactics
B) caring, Product quality, competence, low-pressure selling tactics
C) product quality, low-pressure selling tactics, competence, caring
D) low pressure selling tactics, competence, caring, product quality
E) privacy issues, privacy issues, privacy issues