Multiple Choice
____ emphasize lists, offers, and creative programs.
A) Mass communication environments
B) Customer interaction environments
C) Database marketing environments
D) Integrated marketing environments
E) Data warehouse environments
Correct Answer:
Verified
Correct Answer:
Verified
Q19: An operational data store database is updated
Q20: Data mining activity would be found in
Q21: Concurrent with the LDM process, business owners
Q22: Data marts are subsets of a data
Q23: A database repository designed for quick read/write
Q25: Marketers analyzing customer responses to a promotion
Q26: _ describes the hardware and computer software
Q27: In some instances, CRM enabling technology solutions
Q28: Organizations refrain from allowing people to have
Q29: Word-of-mouth measurement has a better chance of