Multiple Choice
Marketers analyzing customer responses to a promotion over a two month campaign period would most likely be accessing a (an)
A) Data mart
B) Operational data store
C) Data warehouse
D) Demographic database
E) Promotion database
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Data mining activity would be found in
Q21: Concurrent with the LDM process, business owners
Q22: Data marts are subsets of a data
Q23: A database repository designed for quick read/write
Q24: _ emphasize lists, offers, and creative programs.<br>A)Mass
Q26: _ describes the hardware and computer software
Q27: In some instances, CRM enabling technology solutions
Q28: Organizations refrain from allowing people to have
Q29: Word-of-mouth measurement has a better chance of
Q30: Campaign management software is used to access