Approaches to Get Employees at All Levels of the Organization

Multiple Choice

Approaches to get employees at all levels of the organization to buy-in to the CRM process include all of the following except

A) Implementation of an internal web site for testing employee knowledge of CRM.
B) Ensuring that the employee reward structure is aligned with the CRM strategy.
C) Train employees on customer selection methods.
D) Identify skill gaps and find solutions to reduce or eliminate the gaps.
E) Get employees involved early in the CRM planning process.