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  3. Study Set
    CRM The Foundation
  4. Exam
    Exam 3: Relationship Marketing and CRM
  5. Question
    Which Term Refers to a Person's Confidence in a Partner's
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Which Term Refers to a Person's Confidence in a Partner's

Question 10

Question 10

Multiple Choice

Which term refers to a person's confidence in a partner's reliability, honesty, and integrity?


A) trust
B) satisfaction
C) commitment
D) cognitive consistency
E) none of the above

Correct Answer:

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