Multiple Choice
Which term refers to a person's confidence in a partner's reliability, honesty, and integrity?
A) trust
B) satisfaction
C) commitment
D) cognitive consistency
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
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Q6: Consumers want to have deep relationships with
Q7: Relationship marketing can include all but which
Q8: Customer satisfaction can be measured in two
Q9: "Strangers"<br>A)warrant the highest investment since they are
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Q15: Which of the following is NOT true?<br>A)Relationship