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  3. Study Set
    CRM The Foundation
  4. Exam
    Exam 3: Relationship Marketing and CRM
  5. Question
    Relationship Marketing Is a
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Relationship Marketing Is a

Question 13

Question 13

Multiple Choice

Relationship marketing is a


A) strategy.
B) philosophy.
C) tactic useful in B2C relationships only.
D) tactic useful in B2B relationships only.
E) both A and B

Correct Answer:

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