Multiple Choice
Despite all that is said and done, CRM belongs primarily to
A) IT.
B) marketing.
C) CCC.
D) CRM task force.
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q40: Relationship marketing has three basic features. Which
Q41: True friends, according to Reinartz and Kumar,
Q42: Relationship marketing strategies befit companies most if
Q43: Companies have traditionally been organized around<br>A)products.<br>B)markets.<br>C)sales.<br>D)channels.<br>E)all of
Q44: It is consistent with CRM to provide
Q46: Companies have traditionally been organized around products,
Q47: Loyalty or frequency programs are characterized by
Q48: In B2B environments, relationship marketing includes which
Q49: Relationship marketing is applicable to a firm's
Q50: Before the development of Relationship Marketing in