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Relationship Marketing Has Three Basic Features

Question 40

Multiple Choice

Relationship marketing has three basic features. Which of the following lists all three correctly?


A) relational databases, integrated marketing communications, capabilities for dialogue
B) relational databases, data silos, capabilities for dialogue
C) data silos, integrated marketing communications, capabilities for dialogue
D) relational databases, integrated marketing communications, call centers
E) relational databases, data silos, call centers

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