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  3. Study Set
    CRM The Foundation
  4. Exam
    Exam 2: The History and Development of CRM
  5. Question
    The Creation of Functional Information Silos Enabling Smooth Data Transfers
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The Creation of Functional Information Silos Enabling Smooth Data Transfers

Question 18

Question 18

True/False

The creation of functional information silos enabling smooth data transfers within any organization was a major force that drove marketers to begin focusing on customer relationships.

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