Multiple Choice
Which was NOT a root cause of CRM?
A) customer satisfaction studies
B) extension of the productive relationships apparent within the B2B environment
C) psychographic studies that led to more efficient mass marketing
D) extension of technology implementation beginning with MRP and SAP
E) improvements in company call centers
Correct Answer:

Verified
Correct Answer:
Verified
Q8: When creating CRM systems, shifting the focus
Q9: During CRM development, success is dependent upon
Q10: VAPs are<br>A)value added producers.<br>B)vertically aligned producers.<br>C)vertically aligned
Q11: Which of the following is false regarding
Q12: Which is NOT a reason that outcomes
Q14: "Quick-results" CRM benefits companies in many ways.
Q15: Despite major difficulties in development and execution,
Q16: CRM systems are too often tied to
Q17: Which is true regarding companies' experiences with
Q18: The creation of functional information silos enabling