Studies on CRM Implementation Have Found

Multiple Choice

Studies on CRM implementation have found

A) that the impact on customers is, in fact, greater than impact on employees.
B) that 18 months is required on average for successful CRM implementation.
C) that implementation is more successful when IT and business managers work together.
D) that lead IT groups with a CRM focus lead to more efficient implementation when not encumbered by business managers who lack IT background.
E) that the average amount spent on CRM systems for SMEs is $180,000.