Multiple Choice
With respect to CRM systems
A) technical integration leads to performance integration.
B) CRM systems should benefit marketing, sales, customer service, advertising, IT, and many other departments.
C) the "big-bang" approach has proven more successful than a piece-meal approach.
D) cost-benefit analysis is not needed since implementation has shown benefits always outweigh costs.the "big-bang" approach has proven more successful than a piece-meal approach.
E) both B and D are correct
Correct Answer:
Verified
Correct Answer:
Verified
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