Which Was NOT a Force That Drove Marketers to Begin

Multiple Choice

Which was NOT a force that drove marketers to begin focusing on customer relationships?

A) Technological advances in IT enabled companies to record transaction details.
B) Technological advances enabled companies to enter into dialogue with customers.
C) Direct marketing efforts enabled companies to enter into one-on-one relationships with their customers.
D) The creation of functional information silos enabled smooth data transfers within any organization.
E) Consultants pointed out that customer retention was the key to corporate profitability.