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    CRM The Foundation
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    Exam 1: Introduction to Customer Relationship Management
  5. Question
    Performance Assessment Does NOT Include Measuring the Success of CRM
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Performance Assessment Does NOT Include Measuring the Success of CRM

Question 71

Question 71

Multiple Choice

Performance assessment does NOT include measuring the success of CRM efforts through metrics on which of the following?


A) neural networks
B) customer acquisition
C) customer retention
D) customer win-back
E) profits

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