Multiple Choice
CRM is
A) applicable to both acquiring new customers and retaining old customers.
B) only applicable to customer retention and growth.
C) primarily concerned with feeding the pipeline with new customers since companies lose 40% of their customers each year.
D) the forerunner of the 4Ps.
E) both C and D
Correct Answer:
Verified
Correct Answer:
Verified
Q44: Customer Interaction Centers work with all of
Q45: Learning relationships are<br>A)based on the fact that
Q46: Sales force automation is most applicable to
Q47: Touchpoints are any point of contact that
Q48: Customization exists when a manufacturer designs a
Q50: Which of the following does NOT belong
Q51: CRM applications have led to universal success
Q52: Friendly relationships are<br>A)based on satisfaction.<br>B)based on product
Q53: When a customer can easily switch all
Q54: Transaction marketing<br>A)is the opposite of relationship marketing.<br>B)focuses