Multiple Choice
"Efforts connoting individual attention are possible by matching your offers to customer demographics, life stage, and interests" is known as
A) idiosyncratic-fit.
B) customization.
C) personalization.
D) preferential treatment.
E) managing downward migration.
Correct Answer:
Verified
Correct Answer:
Verified
Q13: All are elements of Buzz Marketing EXCEPT
Q14: Dave Carroll's United Airline's YouTube videos have
Q15: Which of the following is "ultimately, the
Q16: While some older people use social networking
Q17: Social trust is the most important factor
Q19: Operational CRM includes predictive analytics and segmentation
Q20: Which of the following "consists of automation
Q21: Which of the following is a new
Q22: The reason CRM has penetrated companies to
Q23: A McKinsey study found that companies that