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    Exam 4: Media Choices and Strategies for Direct Response and Alternative Advertising
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    Common Metrics to Use with Alternative Media Include All of the Following
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Common Metrics to Use with Alternative Media Include All of the Following

Question 41

Question 41

Multiple Choice

Common metrics to use with alternative media include all of the following EXCEPT:


A) Impressions
B) Ratings
C) Response
D) Buzz
E) Conversions

Correct Answer:

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