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    Exam 4: Media Choices and Strategies for Direct Response and Alternative Advertising
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    A Purchase of 100 GRPs of Outdoor Advertising in Intended
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A Purchase of 100 GRPs of Outdoor Advertising in Intended

Question 39

Question 39

Multiple Choice

A purchase of 100 GRPs of outdoor advertising in intended to reach _____ of the local adult population with a frequency of slightly more than once a day for a 28-day period.


A) 0.5
B) 0.7
C) 0.8
D) 0.85
E) 0.9

Correct Answer:

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