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  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 4: Media Choices and Strategies for Direct Response and Alternative Advertising
  5. Question
    Alternative Media Is Synonymous with _________________
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Alternative Media Is Synonymous with _________________

Question 22

Question 22

Multiple Choice

Alternative media is synonymous with _________________.


A) In-store marketing
B) CRM marketing
C) Guerilla marketing
D) OOH marketing
E) None of the above

Correct Answer:

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