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    Exam 4: Media Choices and Strategies for Direct Response and Alternative Advertising
  5. Question
    In Outdoor Advertising, the Standard Buy Is ______ GRPs Over
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In Outdoor Advertising, the Standard Buy Is ______ GRPs Over

Question 24

Question 24

Multiple Choice

In outdoor advertising, the standard buy is ______ GRPs over a _____ week period.


A) 100 / 4
B) 100 / 2
C) 100 / 12
D) 100 / 1
E) None of the above

Correct Answer:

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