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    Exam 8: Media Planning and Targeting Strategies
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    When It Comes to New Brand Introductions the Industry Practice
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When It Comes to New Brand Introductions the Industry Practice

Question 44

Question 44

Multiple Choice

When it comes to new brand introductions the industry practice is to project ad spending based on _________ year market predictions.


A) First
B) Second
C) Third
D) Fourth
E) None of the above

Correct Answer:

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