Multiple Choice
Two broad categories exist for paid media. In _____________ media, the media provide content to consumers with a revenue model that is primarily based on advertising.
A) Consumer supported
B) Advertising supported consumer content
C) Advertising connections
D) Advertising supported brand content
E) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q35: In this type of media, the brand
Q36: The _ takes into account actual impressions
Q37: Earned media is in high demand because
Q38: In the SWOT analysis, threats are considered
Q39: When media planners consider the geographic location
Q41: Capital expenses such as spending on media
Q42: The evoluation of media planning has taken
Q43: The process of analyzing media placement and
Q44: When it comes to new brand introductions
Q45: Media planners must have a variety of