Multiple Choice
To determine advertising start dates, you must analyze all of the following EXCEPT:
A) Consumer buying patterns
B) Creative messaging
C) Competitive advertising
D) Client budget
E) Preferred waves or other advertising patterns
Correct Answer:

Verified
Correct Answer:
Verified
Q12: In the SWOT analysis, weaknesses are considered
Q13: Generally speaking, brand strategies boil down to
Q14: The _ links the marketing objectives and
Q15: The communication plan should always begin with:<br>A)Executive
Q16: A numerical display showing geographic or demographic
Q18: The media plan should support the communication
Q19: All of the following are characteristics of
Q20: Advertising media are _, not _.<br>A)Strategies, objectives<br>B)Tactics,
Q21: In this type of media, the advertiser
Q22: The _ is a schematic of the