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    Business
  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 8: Media Planning and Targeting Strategies
  5. Question
    In This Type of Media, the Advertiser Pays to Leverage
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In This Type of Media, the Advertiser Pays to Leverage

Question 21

Question 21

Multiple Choice

In this type of media, the advertiser pays to leverage the channel.


A) Paid media
B) Owned media
C) Earned media
D) Shared media
E) None of the above

Correct Answer:

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