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    Business
  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 8: Media Planning and Targeting Strategies
  5. Question
    Touchpoints Are Where the Brand Reaches the Consumer with an Advertising
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Touchpoints Are Where the Brand Reaches the Consumer with an Advertising

Question 1

Question 1

Multiple Choice

Touchpoints are where the brand reaches the consumer with an advertising message - this is also referred to as:


A) Content
B) Contact
C) Interaction
D) Connection
E) None of the above

Correct Answer:

verifed

Verified

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