Question 1

The best estimate of a property's market value can be found by averaging the prices at which comparable properties have sold.

Accepted Answer

A) True 
 B)False

Question 2

Media planners use a measure called ___ to help them compare the reach and frequency effectiveness of alternative advertising configurations.

Accepted Answer

The answer of Media planners use a measure called ___...

Question 3

___ refers to the extent to which customers recognize a product.

Accepted Answer

The answer of ___ refers to the extent to which...

Question 4

Public housing is an example of a positive neighborhood factor in price strategy.

Accepted Answer

A) True 
 B)False

Question 5

Which are some common goals that can be identified in goal selection?

Accepted Answer

A)  identifying the target audience 
B)  generating a positive product image 
C)  generating product awareness 
D)  choosing the medium for the message 
E)  inducing an action from the audience

Question 6

In marketing, the term ___ refers to the key mental associations the marketer wants to make with the focal product.

Accepted Answer

The answer of In marketing, the term ___ refers to...

Question 7

What are the factors that influence the price of residential real estate?

Accepted Answer

A)  subjective factors 
B)  neighborhood factors 
C)  promotion factors 
D)  proximity factors 
E)  structural factors

Question 8

A ___ is essentially a document showing what ad is placed in what media, when will the ad be released, and at what cost.

Accepted Answer

The answer of A ___ is essentially a document showing...

Question 9

Mass-media communications are used in the early stages of the marketing communication campaign to generate awareness and create a positive attitude of the product.

Accepted Answer

A) True 
 B)False

Question 10

___ strategy refers to decisions about message and media selection.

Accepted Answer

The answer of ___ strategy refers to decisions about message...

Question 11

___ strategy involves methods used for real estate appraisals.

Accepted Answer

The answer of ___ strategy involves methods used for real...

Question 12

The ___ method to pricing real estate focuses on the actual costs expended to build the appraised property and is commonly used by builders in both residential and commercial real estate.

Accepted Answer

The answer of The ___ method to pricing real estate...

Question 13

___ decisions in real estate marketing are all about what to say in promotional materials and why.

Accepted Answer

The answer of ___ decisions in real estate marketing are...

Question 14

Reach is a performance measure that captures the extent to which the media vehicles selected in the media schedule are likely to 'reach' the target audience-that is, present an opportunity for the target audience to be exposed to the ad embedded in the media vehicle.

Accepted Answer

A) True 
 B)False

Question 15

Appealing to prospective customers by emphasizing results is an example of positioning by aspect of the firm.

Accepted Answer

A) True 
 B)False

Question 16

During ___, marketers select the core message of a promotion, or how the product should be positioned in the audience's minds.

Accepted Answer

The answer of During ___, marketers select the core message...

Question 17

Research has shown that promoting real estate through television alone is the most cost effective way of reaching prospective buyers.

Accepted Answer

A) True 
 B)False

Question 18

Positioning in marketing is often reflected in a product or service's ___.

Accepted Answer

The answer of Positioning in marketing is often reflected in...

Question 19

Which of the following is an example of public relations marketing communication?

Accepted Answer

A)  cold calling 
B)  broadcast advertising 
C)  direct mail campaigns 
D)  classified ads 
E)  press releases

Question 20

Interpersonal communication in real estate development is most effective when the selling agent has one or more of the following characteristics: referent power, expert power, legitimate power, and reward power.

Accepted Answer

A) True 
 B)False

Exam 3: Pricing and Promotion Strategy

The best estimate of a property's market value can be found by averaging the prices at which comparable properties have sold.

Media planners use a measure called ___ to help them compare the reach and frequency effectiveness of alternative advertising configurations.

___ refers to the extent to which customers recognize a product.

Public housing is an example of a positive neighborhood factor in price strategy.

Which are some common goals that can be identified in goal selection?

In marketing, the term ___ refers to the key mental associations the marketer wants to make with the focal product.

What are the factors that influence the price of residential real estate?

A ___ is essentially a document showing what ad is placed in what media, when will the ad be released, and at what cost.

Mass-media communications are used in the early stages of the marketing communication campaign to generate awareness and create a positive attitude of the product.

___ strategy refers to decisions about message and media selection.

___ strategy involves methods used for real estate appraisals.

The ___ method to pricing real estate focuses on the actual costs expended to build the appraised property and is commonly used by builders in both residential and commercial real estate.

___ decisions in real estate marketing are all about what to say in promotional materials and why.

Reach is a performance measure that captures the extent to which the media vehicles selected in the media schedule are likely to 'reach' the target audience-that is, present an opportunity for the target audience to be exposed to the ad embedded in the media vehicle.

Appealing to prospective customers by emphasizing results is an example of positioning by aspect of the firm.

During ___, marketers select the core message of a promotion, or how the product should be positioned in the audience's minds.

Research has shown that promoting real estate through television alone is the most cost effective way of reaching prospective buyers.

Positioning in marketing is often reflected in a product or service's ___.

Which of the following is an example of public relations marketing communication?

Interpersonal communication in real estate development is most effective when the selling agent has one or more of the following characteristics: referent power, expert power, legitimate power, and reward power.